I have a new hobby: actually listening to the ads on the radio. In the past, I’ve ignored them when they come on, and apparently so does everybody else, or they wouldn’t be able to get away with some of the things I’ve heard this weekend:
1) This dietary supplement is healthy, because its made with real ingredients (some foods may be made with fictional ingredients…)
2) This wrinkle cream works so well, it was handed out in a gift basket at a film festival (This would be useless anyway because they didn’t tell us which film festival, but that’s beside the point. The fact that the company gave away their product doesn’t actually tell us anything about how well it works).
3) This product is only available by calling this number, because demand is so high stores can’t keep it on their shelves. (It seems unlikely that a product I’ve never heard of until this ad has been causing runs at stores. But if it were, then the stores would order more, and it would be back on the shelves next week.)
4) We have a simple rule for beating credit card debt that we want to give you for free – so call this toll free number (if you wanted to give it away for free, why not just say it in your ad and then everyone would know and you wouldn’t have to hire people to man the phones…)
5) This acne cream is 100% guaranteed – if you don’t see improvements in 90 days, we’ll send you another bottle. (If it doesn’t work, what good is another bottle of it? A guarantee only works if you’ll give me my money back…)
Sort of makes you wonder about the people who are responding to these ads… it makes me nostalgic for the days when the ads for things reliable and believable things like comfort proteins –
Recent Comments