Elections aren’t about whose policies benefit the most people. Elections are about which candidate voters feel like is “on their side.” So with that in mind, here is a choice quote from one of Romney’s top campaign strategists about the election, in a op-ed that appeared yesterday on WashingtonPost.com:
On Nov. 6, Romney carried the majority of every economic group except those with less than $50,000 a year in household income. That means he carried the majority of middle-class voters.
Just to put this in context: the income of the median American household is $52,000.
So, according to Romney’s campaign manager “Middle Class” means “above average”–an attitude which reinforces the general popular belief that Romney was out of touch with the everyday needs of Americans. To win, Romney needed to overcome that notion, and yet his gaffes repeatedly played into it. Three weeks after the election, Romney’s staff still doesn’t get it.
For anyone trying to understand why Romney lost, you might want to start there.